Written by SAHIBJIT SAINGH
Reading time: 10 minutes
Table of Contents
- When is the best time to post on TikTok?
- What is the best day and time to post on TikTok?
- When is the best time to post on TikTok in the UK?
- What are the best times to post on TikTok by industry?
- Hospitals & Healthcare
- Restaurants
- Schools & Education
- Travel & Hospitality
- How to find your own best times to post on TikTok
- How Sprout gathered the data
- Recommended additional resources
As one of the fastest-growing entertainment apps, TikTok has established itself as a digital powerhouse. With over 1.5 billion active users projected worldwide in 2024, knowing the best times to post can significantly enhance your TikTok marketing strategy. Global users spend an average of 23.3 hours per month on TikTok, providing ample opportunities to engage with a consistent audience. Monitoring emerging trends and testing your content is crucial for success.
When is the Best Time to Post on TikTok?
Based on data from Sprout Social, the following are the optimal times to post on TikTok globally in 2024:
Best Times to Post on TikTok:
- Tuesdays: 4 to 6 p.m.
- Wednesdays: 9 to 11 a.m., 12 p.m., 2 to 6 p.m.
- Thursdays: 9 to 11 a.m., 2 to 6 p.m.
- Fridays: 4 to 6 p.m.
Best Days to Post on TikTok: Wednesdays and Thursdays
Worst Days to Post on TikTok: Sundays
Afternoons (9 a.m. to 5 p.m.) on Tuesdays through Fridays generally see above-average engagement. Staying updated on TikTok trends and understanding how they evolve can help you develop a proactive content strategy.
What is the Best Day and Time to Post on TikTok?
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What is the Best Day and Time to Post on TikTok? |
Best Time to Post on TikTok by Day:
- Monday: 3 to 6 p.m. (Low to average engagement)
- Tuesday: 4 to 6 p.m. (High engagement from 9 a.m. to 6 p.m.)
- Wednesday: 9 a.m. to 6 p.m. (Highest engagement)
- Thursday: 9 a.m. to 6 p.m. (Slight dip between 11 a.m. and 2 p.m.)
- Friday: 4 to 6 p.m. (High engagement from 9 a.m. to 6 p.m.)
- Saturday: 9 a.m. to 12 p.m. (Light to average engagement)
- Sunday: 8 a.m. to 6 p.m. (Average engagement)
When is the Best Time to Post on TikTok in the UK?
In the UK, the best times to post on TikTok are similar to global trends. Optimal posting times are:
- Tuesdays and Fridays: 4 to 6 p.m.
- Wednesdays and Thursdays: 9 to 11 a.m., 2 to 6 p.m.
Weekends generally see lower engagement, with Sundays being the least engaging day.
What are the Best Times to Post on TikTok by Industry?
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What are the Best Times to Post on TikTok by Industry? |
1.Hospitals & Healthcare
Best Times:
- Mondays: 5 to 8 p.m.
- Tuesdays: 4 p.m.
- Wednesdays: 2 to 4 p.m., 5 p.m.
- Thursdays: 2 p.m.
Best Days: Mondays and Wednesdays
Worst Days: Sundays
2.Restaurants
Best Times:
- Tuesdays: 3 to 5 p.m.
- Wednesdays: 3 to 6 p.m.
- Thursdays: 3 to 6 p.m.
Best Days: Tuesdays through Thursdays
Worst Days: Mondays
3.Schools & Education
Best Times:
- Thursdays: 10 a.m. to 1 p.m.
Best Days: Thursdays
Worst Days: Saturdays and Sundays
4.Travel & Hospitality
Best Times:
- Fridays: 2 p.m., 4 p.m.
Best Days: Thursdays and Fridays
Worst Days: Sundays and Tuesdays
How to Find Your Own Best Times to Post on TikTok
Using Native TikTok Analytics:
- Log in at tiktok.com.
- Hover over your profile icon and click Business Suite.
- Select Analytics from the left-hand navigation.
Understanding the best times to post on TikTok can greatly enhance your engagement and overall marketing strategy. Utilize analytics and stay adaptive to the ever-changing trends to maximize your reach on the platform.
