People love true crime content. It's everywhere—movies, TV, podcasts, and streaming docuseries. The number of platforms for true crime investigations keeps growing. Remember the SNL parody song "Murder Show"?
True crime is huge on YouTube too. Creators dig up cold cases and explore criminal investigations, finding massive success. We made a list of some top true crime creators on YouTube.
One notable name in true crime is Kendall Rae. She signed with the management firm Night last year. Her popularity keeps growing, and she’s expanding beyond YouTube.
Who is Kendall Rae?
Kendall Rae is from Denver, Colorado. She started her YouTube channel in 2012, sharing beauty tips and personal vlogs. A few years later, she found her niche in conspiracies, mysteries, and true crime. Her videos began to attract thousands of new followers, and she saw the potential in true crime content.
With her crime content’s success, Kendall shifted her focus to unraveling mysteries and investigating real-life cases. She has over 3.7 million subscribers on YouTube and hundreds of thousands more on Instagram and TikTok. One standout video, "When Mean Girls Become Murderers," has 8.7 million views.
Committed to the Victims
Fans say Kendall stands out because she respects and advocates for the victims and their families. While many true crime creators exploit the gruesome details, Kendall is admired for her respectful approach.
What is Kendall Rae’s Demographic?
Most of Kendall's audience is in the US (61%) and predominantly female (91%). Thirty-four percent are aged 18-24, and forty-four percent are between 25-34. You can explore more of Kendall's statistics here.
How much money does Kendall Rae make on YouTube?
Focusing on YouTube’s AdSense, Rae’s income depends on her RPM (revenue per thousand video views). If her RPM is about $6 and she gets 780K views per video, she makes over $4500 per video from YouTube ads alone.
How much money does Kendall Rae make from sponsorships?
Rae has a strong record of working with brands. She has partnered with Audible, Hello Fresh, ThredUp, Express VPN, Rocketmoney, PDS Debt, Pixly, Betterhelp, and more.
Our YouTube sponsorship calculator predicts an ad placement on her channel is worth about $0.026 CPV. With her average views, a sponsorship likely earns between $17850 and $24990. Rates can vary with bulk bookings and industry trends.
How else does Kendall Rae make money?
Podcasts: She co-hosts two podcasts. The Sesh covers current events, pop culture, commentary, and some true crime. Mile Higher, co-hosted with her husband, discusses conspiracy theories, unexplained phenomena, metaphysics, futurism, ancient civilizations, and news not covered by mainstream media. Both shows have their own YouTube channels with dedicated followings.
Merch: Kendall sells merchandise with her show logos on various clothing items. She also published an adult coloring book.
CBD Products: Kendall and her husband founded Higher Love Wellness Company, selling CBD products.
How Evergreen is Kendall Rae’s content?
Evergreen content on YouTube stays relevant and valuable over time. Our new measurement tool—the evergreen score—computes data to show which videos will keep getting views and which have flatlined (available in our paid plan). We also introduced back catalog views, which are the total views in the last 30 days, minus views of videos published in the last 30 days. This shows how evergreen the channel's content is.
In the last 30 days, Kendall Rae’s channel had 2.63M back catalog views. During the same period, the channel had over 6M total views, meaning back catalog content got 44% of total views last month.
Her most evergreen video is "The Murder of Brooke Preston & the Truth About Hulu's 'Dead Asleep'" (3.3M views) with an Evergreen Score of .56.
As our views over time graph shows, this video has consistently gained more views since March 2022. It got 1.7 million views right after release and another 1.5 million views over the next two years.
